V E R B A L S T R A T E G Y & I D E N T I T Y
Everest Base Camp
Freelance, 2019
Brand Story | Website | Packaging | Menu | Experience
Everest Base Camp is a luxury camping resort that embodies the legacy of Sir George Everest, a former Surveyor General of India, and is an ode to his adventures that unfolded in the charming town of Mussoorie.
The strategic route the client resonated with the most out of all the options presented was “One with nature” which had conversational and candid as defining characteristics of the brand’s TOV.
The inspiration for the verbal identity was the resort itself. The verbal language aimed to give a glimpse of the glamping experience. It had nature at its core. The founder and his team were dedicated towards the preservation of the land the property is built on; hence, each branded touchpoint aimed to vocalise this sentiment.
The words used are calming, and they speak of rest and adventure for those who seek it.
