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T H E P A U W A S E R V I C E
The Bombay Canteen
Please See//, 2016
Experience | Bar Promotion | Branding
Emailer | In-store Communication
The American ‘bottle service’ concept was twisted around to create the common man’s bottle service — ‘The Pauwa Service’. The inspiration was the original ‘pauwa’, which is an iconic staple for the common Indian drinker. It is essentially a quarter of a litre of any alcohol; from a branded bottle of Old Monk to a recycled plastic bottle of locally made alcohol. While most bars around Bombay have happy hours, Please See// wanted to create a unique Indian version of the same for The Bombay Canteen. That’s how ‘The Pauwa Service’ was born.
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