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A six-month project with Fable & Mane, an Indian-owned global luxury haircare brand during which I supported them on several key initiatives—from launching their new dry shampoo to introducing Kareena Kapoor Khan as their global ambassador, and defining the brand’s tone of voice across business decks. This collaboration reminded me how much I cherish bringing India and its stories to the global stage through my writing.
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*Not everything from this project is out in the wild yet, I’ll add the rest once it goes live.
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